Customers often ask us how our logo is engraved on the bottom of our wood recipe boxes and serving trays. The answer is, we use an electric branding iron. We had the custom branding iron made in 1998 by a company called Brand New. We keep it mounted in an old drill press. The drill press has a broken motor, however, that's just fine. We don't want the drill press to drill - just press. We burn our logo into the bottom parts of our trays and boxes before final assembly. This process allows the logo to look crisp and align nicely.